Tuesday, February 14, 2006

15.840 - Innovation in the Marketplace

Here is the course description for my Innovation in the Marketplace class:

The relationship between manufacturers and the customers they serve is changing very rapidly. Firms are increasingly outsourcing their product development. At the same time customers – both industrial buyers and end consumers – are rapidly becoming much more active as innovators. We examine this “Internet Age” change and explore its implications for the business models of both new and traditional manufacturers.
von Hippel

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