Startups are easy

The United States was built on the back of small business. Big companies only get big after they’ve been small. In fact, much of North America’s world dominance can be traced back to entrepreneurism and the innovation that sprouted from it. Why then, is there such a strong undercurrent of pessimism against small business and startups? Every day I read tweets or blog posts from a startup founder or CEO complaining about how “hard” it is to run a startup. The long hours, the late nights, the endless work. Two of the more notable personalities in the startup world (Paul Graham and Marc Andreessen) say it too. But why? You’ll also hear the common refrain of how difficult it is to be successful with a startup and how the failure rate is so high (which I debunked in v2 of this blog back in 2005).

Startups are hard in what sense? Sure, long days can contribute to fatigue and make things physically and emotionally harder. When I worked in a sock factory during high school, those were some long days. Hot too. Working with guys that went behind the building during lunch to pound a 40. They wanted to arm-wrestle me for money (while they were half drunk). Then there was the summer I installed insulation in new homes. You’re supposed to wear masks when handling that stuff, but the guys I worked with didn’t care about that. They breathed it in and had raspy coughs to go with it. It was as hot as an oven during summers wearing the masks and it wasn’t fun crawling around with snakes underneath homes. To me, that was “hard”.

But Robbie, when they say “hard”, they are talking about mentally hard, not physically hard. Ok, what I think of as mentally hard is waking up every day to a corporate job that makes me want to jump off a building because the policies and projects are so mundane and uninteresting that you spend half your time surfing the web just to stave off boredom. How about trying to get motivated to do a big presentation on a topic you don’t really care about to a group of people that don’t really care about it either only to find out at the end of it that your project is #11 on the list so in 5-6 years you may get some resources to work on it.

Sorry, but I don’t find the life of a startup “hard”. And if you think it is “hard”, maybe the startup life isn’t for you. If you find it hard, you’ll likely never make it anyway. I believe the #1 controllable success factor for smart people succeeding with a startup is just to stick with it. If you aren’t passionate about the thing you are working on, you likely won’t stay in the game long enough to be successful. When I read posts about startups being so hard, I think those people are close to the end of their rope just like I knew I was at the end of mine when I started complaining about how hard it was at a big company.

Coming in to an office every day that I picked out with a group of guys I hired on projects I designed feels like heaven to me. Yes, there are parts to running a company that aren’t fun and I don’t enjoy as much, but in the grand scheme that’s the cost of doing business and far from the days of arm-wrestling drunk guys for money.

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  • I can relate to this post in more than one way. You hit my trend of thought right on the head. Entrepreneurship isnt for everyone, it takes a unique mind to realize exactly what you write.
  • Robbie, nice post and I agree in principle with what you are saying.

    I think that going to work every day and doing something you are "uberly" passionate about does help to make anything easy as it is so fun and exciting that it makes even daunting challenges easier. However, i think a lot of what makes a start up hard are the outside factors that are tough for the entrepreneur to control - marrying the right investor, timing the market, driving revenue, growing and keeping the team happy through growth.

    I think any entrepreneur would tell you that working on the technology and doing what they love is so fun it is easy...but having an investor pop in and try to tinker with the strategy or having to stop working on the technology to focus on the financials and new business can indeed be hard.
  • robbieallen
    Unless you are in a bad situation, those are isolated events. And again, I think we are arguing semantics. The "hard" I'm talking about is of the unpleasant, not fun, would rather be doing anything but variety. Having an investor pop in and tinker may make things more difficult for you, but would you really consider it "hard" when compared to a job you just don't enjoy doing? Are those isolated incidents worse than having to deal with a job that you fundamentally don't like doing?
  • Looking forward to a future blog post: "Startups aren't scary."

    I've never had a physically 'hard' job (Worst was when I was a golf caddy). When I burned out 3 times in my career, I was always intrigued at the thought of going to a startup. I've stayed in big-corporate not because I thought it would be easier but because I was 'scared'.

    Scared of financial risk, scared of needing to climb back up the ladder, scared of not having the right skills and scared that a startup aligned to my passion was nothing but an investment aligned to some VC's passion of big financial exits.

    Good to know that once I get over my fear that it will be easy :-)
  • Kevin Ingolfsland
    Thanks for your analysis of "hard" in the context of a big corporation. It made me grin... not too long though, got to get back to work on project #11.
  • grawk
    Startups *are* hard... Why? Because most of the history of the workers, you included, belongs to, and is defined by, that corporate mundanity you so reject. While you are right to reject it, building something to replace it isn't easy... and, the sweet sweet taste of this freedom makes it so much harder to face the possibility of going back to that kind of horror, cause some of us don't have two masters from MIT to cushion the blow...
  • I agree with the sentiment, but disagree somewhat with the logic. My take:

    Startups are actually really hard to build. If they were truly easy, then everyone would do it.

    The people that start companies love pulling off the impossible. Doing something really hard is actually lots of fun.

    Things that are fun are easy to do. My "work" doesn't seem like work at all - I actually enjoy the long hours, difficult decisions, the up-hill battle, etc.

    Thus, start-ups are easy. :)
  • robbieallen
    So you actually agree with my logic then :-)

    The kind of "hard" I see people referring to is in the pejorative sense. Not as in fun hard work, but not fun hard work.
  • I guess so. Maybe I just had to re-state it to myself. :)
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